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Advanced Digital Marketing with Meta Ads, Google Ads & Analytics

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About Course

This comprehensive course is designed to equip learners with the skills and strategies needed to excel in digital marketing and paid advertising. Students will learn how to create, manage, and optimize campaigns on Meta (Facebook & Instagram) Ads and Google Ads, targeting the right audience to drive conversions and maximize ROI.

The course covers essential areas including audience research, ad creation, bidding strategies, analytics, and performance tracking. Learners will also gain insights into campaign optimization, A/B testing, remarketing, and funnel management, enabling them to design data-driven marketing strategies for businesses of any size.

By the end of this course, participants will be prepared to launch successful digital advertising campaigns, analyze performance metrics effectively, and pursue freelancing, in-house marketing roles, or consultancy opportunities in the fast-growing field of digital marketing.

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What Will You Learn?

  • Master the fundamentals of digital marketing and its core platforms.
  • Create and manage high-performing Meta (Facebook & Instagram) ad campaigns.
  • Design and optimize Google Ads across search, display, and YouTube.
  • Apply advanced targeting, retargeting, and optimization strategies.
  • Use Google Analytics and Meta Insights to track, analyze, and improve performance.
  • Develop engaging ad copy, visuals, and content strategies that convert.
  • Build, execute, and present a full-scale digital marketing campaign.
  • Prepare for freelancing, career opportunities, and portfolio development.

Course Content

Module 1: Introduction to Digital Marketing
This module introduces learners to the fundamentals of digital marketing, covering its evolution, importance, and role in modern business. Students will gain a clear understanding of marketing funnels, customer journeys, and key online platforms such as Meta Ads and Google Ads. By the end of this module, learners will be equipped to set up business profiles, create marketing accounts, and understand the foundations needed to run effective digital campaigns.

  • Lesson 1: Overview of Digital Marketing, history & trends
    09:53
  • Lesson 2: Understanding marketing funnels and customer journeys
  • Lesson 3: Introduction to key platforms: Meta Ads, Google Ads, and analytics tools
  • Lesson 4: Setting up business profiles and marketing accounts

Module 2: Meta Ads Fundamentals
This module provides a comprehensive introduction to Meta (Facebook & Instagram) advertising. Learners will explore campaign objectives, ad formats, and placements, along with strategies for audience targeting, custom audiences, and lookalike audiences. By the end of this module, students will be able to create, launch, and manage effective ad campaigns that drive engagement, leads, and conversions across social media platforms.

Module 3: Google Ads Fundamentals
This module introduces learners to Google Ads, covering the essentials of search and display advertising. Students will learn keyword research, ad group structuring, and writing compelling ad copy. The module also covers budgeting, bidding strategies, and scheduling campaigns to maximize reach and ROI. By the end of this module, learners will be equipped to create and manage high-performing Google Ads campaigns for any business.

Module 4: Analytics & Performance Tracking
This module focuses on measuring, analyzing, and optimizing digital marketing performance. Learners will gain hands-on experience with Google Analytics, Meta Ads Insights, and other tracking tools to monitor conversions, engagement, and ROI. Students will also learn how to create dashboards, interpret data, and make data-driven decisions to improve campaign effectiveness. By the end of this module, participants will be able to track and optimize campaigns with confidence and precision.

Module 5: Advanced Meta Ads Strategies
This module dives into advanced strategies for Meta (Facebook & Instagram) advertising. Learners will explore retargeting, remarketing, A/B testing, and creative optimization to enhance campaign performance. The module also covers scaling campaigns, audience expansion, and budget optimization for maximum ROI. By the end of this module, students will be equipped to run data-driven, high-impact Meta ad campaigns that deliver measurable results.

Module 6: Advanced Google Ads Strategies
This module focuses on advanced techniques for optimizing Google Ads campaigns. Learners will explore keyword strategies, negative keywords, and advanced targeting for search and display networks. The module also covers YouTube advertising, campaign automation, Quality Score improvements, and performance optimization. By the end, students will be able to create, refine, and manage high-performing Google Ads campaigns that maximize reach, engagement, and conversions.

Module 7: Content, Creatives & Copywriting
This module emphasizes the creative aspects of digital marketing campaigns. Learners will master crafting compelling ad copy, designing engaging visuals, and producing high-converting creatives for Meta and Google Ads. The module also covers integrating content strategy with paid campaigns to drive brand engagement and audience conversion. By the end, students will be able to develop visually appealing and persuasive campaigns that deliver measurable results.

Module 8: Final Project & Career Development
In the final module, learners will apply their skills in a real-world capstone project, planning and executing a complete digital marketing campaign using Meta Ads, Google Ads, and analytics tools. They will learn how to analyze results, optimize strategies, and present campaign outcomes professionally. The module also provides career guidance, freelancing strategies, and portfolio development to prepare students for opportunities in the digital marketing industry. By the end, participants will have both practical experience and a strong portfolio to launch or advance their careers.

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